Problem → Strategy → Execution → Results → Proof
Organic Social Turnaround
Context & Goal
Medical aesthetics clinic needing awareness and appointment bookings but plateaued on social.
Strategy
Editorial calendar of educational Reels, before/after stories, and community Q&A; timed for algorithmic reach.
Execution
3–4 Reels per week; scripts, filming, editing.
Trending audio, on‑screen captions, appointment CTAs.
Profile + link optimisation for booking flow.
Results
+2000% community growth in 90 days; bookings up 3×.
Proof / Testimonial
“Dominic transformed our social presence in under three months. Bookings hit a new high.” — Marketing Manager, AspireMD
Real Estate
Landing Page & Email
Lead Magnet Funnel
Context & Goal
Realtor needed a property pipeline and list growth ahead of a showcase.
Strategy
Mobile‑first landing page; free neighborhood guide; Mailchimp welcome + follow‑ups.
Execution
Hero with value prop + trust badges/testimonials.
Short form, clear privacy note, and primary CTA.
Automations: welcome, value email, appointment nudge.
Results
Low CPL with warm appointments scheduled.
Proof / Testimonial
“We had more leads in one month than the previous quarter. The funnel just works.” — Realtor Client
Evan Carr – Michael Mastermind Event
Context & Goal
Promo/recap video to attract entrepreneurs to the Michael Mastermind event.
Strategy
Dynamic short‑form video highlighting energy, key speakers & networking opportunities.
Execution
1 promo/recap video; vertical‑first; trending audio & captions.
Coordinated posting for maximum reach.
Results
Boosted sign‑ups and online engagement for the mastermind event.
Proof / Testimonial
“Dominic’s video captured our event perfectly and boosted sign‑ups.” — Organizer
Niagara College Events
Context & Goal
Two promo/recap videos to drive awareness and engagement.
Strategy
Dynamic short‑form videos capturing event energy and key highlights.
Execution
1 promo/recap video; vertical‑first; trending audio & captions.
Coordinated posting for maximum reach.
Results
Higher attendance and sustained online engagement.
Proof / Testimonial
“These videos outperformed prior campaigns and captured the vibe perfectly.” — Organizer
